10 Tips For Creating Promotional Video From Your Screening

Creating a promotional video from your screening is a valuable marketing tool that can help generate buzz and excitement for your upcoming project. Whether you're an independent filmmaker, a production company, or a film festival organizer, a well-crafted promotional video can make a significant impact on your target audience.

But how do you ensure that your promotional video stands out from the crowd and captures the attention of viewers? Here are ten tips to help you create a compelling promotional video from your screening:

1. Start with a Clear Objective

Before embarking on creating your promotional video, define the objective you want to achieve with it. Are you aiming to generate interest in your film, promote ticket sales, attract investors, or simply build awareness about your project? Having a clear objective will shape the overall direction and content of your video.

10 Tips for Creating a Promotional Video from Your Screening

by Gini Graham Scott (Kindle Edition)

5 out of 5

Language	:	English
File size	:	1257 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
X-Ray for textbooks	:	Enabled
Word Wise	:	Enabled
Print length	:	17 pages

FREE

2. Showcase the Best Moments

Pick the most impactful moments from your screening footage to include in your promotional video. These moments should be visually striking, emotionally engaging, and representative of the overall tone and style of your project. Highlighting the best moments will leave a lasting impression on the viewers.

3. Craft a Compelling Story

A promotional video should tell a concise and engaging story. Use the footage from your screening to create a narrative arc that captures the essence of your project. Structure your video in a way that builds curiosity and intrigue, leaving the viewers wanting to learn more.

4. Keep it Concise

In today's fast-paced digital world, attention spans are shorter than ever. To ensure maximum impact, keep your promotional video concise. Aim for a duration between 1-2 minutes, allowing you to convey your message effectively while maintaining viewer interest.

5. Use High-Quality Footage and Audio

To create a professional-looking promotional video, ensure that your footage is of high quality. Use high-resolution video clips and crisp audio to convey the essence of your project effectively. Poor production quality can negatively impact the viewers' perception of your work.

6. Incorporate Interviews and Testimonials

Include interviews with cast, crew, or audience members who attended your screening. Their testimonials and insights can add credibility and authenticity to your video. Hearing firsthand accounts from those involved or impacted by your project enhances its promotional value.

7. Optimize for Online Platforms

Consider the platforms where you will be sharing your promotional video, such as YouTube, social media, or your website. Optimize your video for these platforms by using appropriate resolutions, aspect ratios, and captions. This will ensure your video looks its best and reaches a wider audience.

8. Use Captivating Visuals and Graphics

Pay attention to the visual elements in your promotional video. Use captivating visuals, such as striking shots, creative transitions, and professional graphics, to enhance the overall impact of your video. Visual appeal plays a crucial role in capturing viewers' attention.

9. Have a Strong Call-to-Action

Don't forget to include a strong call-to-action at the end of your promotional video. Prompt viewers to take the desired action, such as visiting your website, purchasing tickets, or subscribing to your newsletter. A clear call-to-action increases the chances of converting viewers into engaged supporters.

10. Test and Iterate

After creating your promotional video, test it with a select group of individuals or target audience. Gather feedback and make necessary improvements to enhance the video's impact. Iterating on your video based on constructive feedback ensures you have a final promotional tool that resonates with your audience.

Creating an effective promotional video from your screening requires careful planning, attention to detail, and creativity. By following these ten tips, you can elevate your promotional video to stand out and achieve your desired marketing objectives.

10 Tips for Creating a Promotional Video from Your Screening

by Gini Graham Scott (Kindle Edition)

5 out of 5

Language	:	English
File size	:	1257 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
X-Ray for textbooks	:	Enabled
Word Wise	:	Enabled
Print length	:	17 pages

FREE

10 Tips for Creating a Promotional Video from Your Screening describes how to work with a videographer and video editor to create a promotional video from your screening to further promote your film. It explains what you can expect to pay and what to film. It also suggests how to provide input for editing the video and how to use the video for promotion. The book is formatted like a journal, so readers can write down their ideas for what to do after reading each tip.The book is part of a series of short books, in which each book features tips and techniques for becoming more successful in the film industry.GINI GRAHAM SCOTT, PhD is a screenplay writer, indie film producer, and TV game/reality show developer, plus a nonfiction writer who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing. She also writes, reviews, and ghostwrites scripts and books for clients. She has written scripts for 20 feature films and has written and executive produced 10 films and TV projects.