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The Ultimate Guide: Routledge Handbook of the Business of Women's Sport

Jese Leos
· 5.8k Followers · Follow
Published in Routledge Handbook Of The Business Of Women S Sport (Routledge International Handbooks)
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Women's sports have come a long way in recent years, with increased participation and viewership. The rise of women's sports has also paved the way for significant economic growth and business opportunities. One such resource that dives into this topic in detail is the Routledge Handbook of the Business of Women's Sport, published by Routledge International.

Overview

The Routledge Handbook of the Business of Women's Sport is your ultimate guide to understanding the various aspects of the business side of women's sports. This comprehensive handbook covers a wide range of topics, including sponsorship, marketing, media coverage, governance, and more.

With contributions from leading experts in the field, this handbook provides valuable insights and analysis on the challenges and opportunities that exist in the business of women's sports. Whether you are a student, researcher, industry professional, or simply interested in women's sports, this handbook is a must-read.

Routledge Handbook of the Business of Women's Sport (Routledge International Handbooks)
by Lena Wiese (1st Edition, Kindle Edition)

4 out of 5

Language : English
File size : 6143 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
Word Wise : Enabled
Print length : 576 pages
X-Ray for textbooks : Enabled

Key Features

Here are some key features of the Routledge Handbook of the Business of Women's Sport:

  1. Comprehensive Coverage: This handbook covers a wide range of topics that are crucial to understanding the business side of women's sports. From the role of media to the impact of technology, it provides a holistic overview.
  2. Expert Insights: The contributors to this handbook are highly regarded experts in their respective fields. Their insights and analysis provide a deeper understanding of the business aspects of women's sports.
  3. Case Studies: The handbook includes numerous real-world case studies that illustrate key concepts and theories. These case studies offer practical examples to enhance your understanding.
  4. Global Perspective: Women's sports have a global reach, and this handbook reflects that. It explores the business aspects of women's sports from an international perspective, allowing for a comprehensive understanding of the topic.
  5. Future Trends: The handbook delves into the future of women's sports and examines emerging trends and challenges. This forward-thinking approach ensures that readers are well-prepared for the evolving landscape of the industry.

Why Is It Important?

The business of women's sports is a complex and rapidly evolving domain. This handbook serves as a vital resource for understanding the unique challenges and opportunities that arise in this sector. By delving into topics such as sponsorship, media coverage, and governance, readers gain valuable insights that can help shape the future of women's sports.

Furthermore, the handbook provides a platform for discussions and collaborations among researchers, industry professionals, and policymakers. By promoting dialogue and knowledge sharing, it contributes to the growth and advancement of the business of women's sports.

The Routledge Handbook of the Business of Women's Sport is a comprehensive and essential resource for anyone interested in understanding the intricacies of the business side of women's sports. With contributions from leading experts, case studies, and a global perspective, this handbook offers valuable insights and analysis that can shape the future of this rapidly growing industry.

Whether you are a student, researcher, industry professional, or a passionate fan, this handbook will broaden your understanding and give you a deeper appreciation for the business of women's sports. Get your copy today and take your knowledge to new heights!

Routledge Handbook of the Business of Women's Sport (Routledge International Handbooks)
by Lena Wiese (1st Edition, Kindle Edition)

4 out of 5

Language : English
File size : 6143 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
Word Wise : Enabled
Print length : 576 pages
X-Ray for textbooks : Enabled

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport.

Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport.

An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

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