How Builders And Remodelers Can Leverage Their Own Online Media To Attract

As the digital landscape continues to evolve, builders and remodelers need to remain at the forefront of online media to attract clients and stay competitive. Traditional marketing strategies such as print advertisements, billboards, and word-of-mouth are still relevant, but they can be significantly enhanced by leveraging their own online media.

The Power of Online Media for Builders and Remodelers

In today's connected world, it's crucial for builders and remodelers to establish a strong online presence. Online media offers a variety of opportunities to showcase their work, engage with potential clients, and build their brand. By leveraging their own online media, builders and remodelers can:

Behind The Click: How Builders and Remodelers Can Leverage Their Own Online Media To Attract Highly-Qualified Leads and Sell More Homes and Remodels

by Bobby Tsui (Kindle Edition)

4.9 out of 5

Language	:	English
File size	:	601 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	216 pages
Lending	:	Enabled

FREE

• Display Their Portfolio: With a website or blog, builders and remodelers can showcase their past projects. They can provide high-resolution images and detailed descriptions to give potential clients a glimpse into their skills and craftsmanship.
• Share Expertise: Through blog posts or video tutorials, builders and remodelers can share their expertise with their audience. They can offer valuable tips, answer common questions, and establish themselves as knowledgeable professionals in their field.
• Build Customer Trust: By regularly updating their online media with customer reviews and testimonials, builders and remodelers can build trust and credibility. Potential clients are more likely to hire a builder or remodeler with positive feedback from previous customers.
• Engage with Potential Clients: Social media platforms like Facebook, Instagram, and Twitter provide a direct line of communication with potential clients. Builders and remodelers can engage with their audience, answer questions, and respond to inquiries in real-time, which helps to build relationships and establish trust.

Utilizing Search Engine Optimization (SEO)

Search Engine Optimization (SEO) plays a critical role in ensuring builders and remodelers' online media is discoverable by potential clients. By optimizing their website, blog, and social media content with relevant long-tail keywords, builders and remodelers can increase their online visibility and attract more targeted traffic.

Some essential SEO practices for builders and remodelers include:

• Keyword Research: Conduct thorough keyword research to identify the most relevant long-tail keywords in their industry. These keywords should reflect the services they offer, their target audience, and their geographic location.
• On-Page Optimization: Optimize website pages, blog posts, and social media profiles by incorporating the identified long-tail keywords in meta tags, headings, alt attributes, and content. This helps search engines understand the context and relevancy of their online media.
• Content Creation: Regularly create high-quality content that addresses the needs and concerns of their target audience. This can include blog posts, videos, infographics, and case studies. High-quality content not only attracts potential clients but also helps to establish their authority and expertise.
• Link Building: Secure backlinks from reputable websites and online directories to boost their online credibility. This can be achieved through collaborations, guest posting, and participation in relevant industry events.

Creating an Engaging Online Media Strategy

To leverage their own online media effectively, builders and remodelers need to develop a comprehensive strategy that aligns with their business goals. Here are some key steps to consider:

1. Identify Target Audience: Understand the demographics, interests, and pain points of their ideal clients. This helps in creating content and messaging that resonates with the target audience.
2. Establish a Website or Blog: Develop a professional website or blog that serves as a central hub for showcasing their projects, sharing expertise, and engaging with potential clients. Ensure the website or blog is visually appealing, easy to navigate, and mobile-friendly.
3. Create Engaging Content: Craft compelling content that educates, inspires, and informs their target audience. This can include project spotlights, design tips, renovation trends, and client success stories.
4. Embrace Visual Appeal: Incorporate high-quality images and videos of their projects throughout their online media. Visual content has a significant impact on attracting and retaining attention.
5. Emphasize Unique Selling Points: Highlight what sets them apart from their competitors. Whether it's exceptional customer service, innovative design solutions, or sustainable practices, showcasing unique selling points helps builders and remodelers stand out in a competitive market.
6. Build an Engaged Online Community: Regularly engage with their audience on social media platforms. Respond to comments, initiate conversations, and provide valuable insights. Building a community fosters a sense of loyalty and trust.
7. Monitor and Optimize: Continuously track the performance of their online media through analytics tools. Analyze metrics such as website traffic, user engagement, and conversion rates to identify areas for improvement and optimize their strategy accordingly.

Builders and remodelers have an excellent opportunity to attract and engage potential clients through their online media. By leveraging their own digital platforms, optimizing their content for search engines, and implementing an engaging online media strategy, builders and remodelers can position themselves as industry leaders and attract a steady stream of clients.

Behind The Click: How Builders and Remodelers Can Leverage Their Own Online Media To Attract Highly-Qualified Leads and Sell More Homes and Remodels

by Bobby Tsui (Kindle Edition)

4.9 out of 5

Language	:	English
File size	:	601 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	216 pages
Lending	:	Enabled

FREE

Have you ever wanted to predictably procure new clients who have an immediate need, understand your true value proposition, and can’t wait to refer you to others in their network...but it always seems there’s too many options out there? You pay for services like HomeAdvisor and Angie’s List and update your profile on Houzz, but something is always broken. In this revolutionary new book, Bobby Tsui gives you a modern day view of what it means to be a cutting edge company in the built environment today and shows you the methodology he has used to help other builders and remodelers generate consistent leads and sales in less than 90 days.