5 Ingredients That Turn Views Into Brand Awareness, Leads, and Sales

Are you struggling to increase the visibility of your brand online? Do you find it challenging to convert views into actual leads and sales? If so, then you're not alone. Many businesses face difficulties in effectively capturing their audience's attention and generating tangible results.

Fortunately, there are several ingredients that can transform your online presence and turn those views into brand awareness, leads, and ultimately, sales. By incorporating these elements into your overall marketing strategy, you can unlock the potential for unprecedented growth and success.

1. Compelling Content

The first ingredient to establish a strong connection with your audience is creating compelling content that resonates with them. Your content should be informative, entertaining, and relevant to your target market's interests and pain points.

The Video Marketers Cookbook: Video Marketing Explained: 4 Ingredients that Turn Views into Brand Awareness, Leads and Sales

by Meg Le Vu (Kindle Edition)

4.6 out of 5

Language	:	English
File size	:	11940 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	172 pages
Lending	:	Enabled
Paperback	:	44 pages
Reading age	:	8 - 10 years
Grade level	:	3 - 4
Item Weight	:	7.93 pounds
Dimensions	:	5.63 x 0.69 x 8.75 inches
Hardcover	:	206 pages

FREE

By producing valuable content that educates, inspires, or entertains your viewers, you establish yourself as an authority in your industry, building trust and credibility. This trust leads to increased brand awareness, as customers are more likely to share valuable content with their networks, expanding your reach even further.

Remember to optimize your content for search engines by integrating relevant long-tail keywords. This will help your content rank higher in search results, attracting more organic traffic to your website.

2. Captivating Visuals

In today's fast-paced digital world, capturing attention within the first few seconds is crucial. High-quality visuals that catch the eye can make all the difference. Incorporate captivating images, videos, and graphics into your content to enhance its overall appeal.

Use descriptive long-tail keywords in the alt attributes of your visuals to improve accessibility and drive organic traffic. This way, search engines can better understand the context of your visuals, increasing the likelihood of appearing in relevant search results.

3. Strategic Social Media Presence

Social media platforms have become essential marketing tools for businesses of all sizes. An active and engaging social media presence allows you to connect with your audience on a more personal level while promoting your brand and content.

Take the time to identify the platforms where your target audience is most active and tailor your content accordingly. Utilize eye-catching visuals, relevant hashtags, and compelling captions to draw attention and encourage engagement.

Remember to include links to your website or landing pages in your social media profiles and posts, making it easy for interested viewers to access more information and potentially convert into leads or sales.

4. Effective Calls-to-Action

When crafting your content, it's essential to include clear and compelling calls-to-action (CTAs) to guide your viewers towards taking the desired action. Whether it's signing up for a newsletter, making a purchase, or scheduling a consultation, your CTAs should be persuasive and easy to follow.

Place your CTAs strategically within your content, ensuring they are noticeable and accessible. Experiment with different phrasing, colors, and placement to find what resonates best with your audience.

Additionally, consider offering incentives or exclusive offers to further entice viewers to take action. Discounts, freebies, or limited-time promotions can provide the extra push needed to convert views into tangible leads and sales.

5. Analytics and Measurement

The final ingredient for turning views into brand awareness, leads, and sales is valuable data insights. Setting up analytics tools such as Google Analytics allows you to track and measure the performance of your content and marketing campaigns.

Monitor key metrics such as website traffic, conversions, bounce rates, and engagement to gain a comprehensive understanding of what works and what needs improvement. Analyzing this data will help you identify areas of opportunity, optimize your strategies, and make data-driven decisions to maximize results.

By continuously monitoring and measuring your performance, you can refine your approach and focus on the ingredients that yield the best outcomes for your brand.

In

Turning views into brand awareness, leads, and sales requires a well-rounded approach. By incorporating compelling content, captivating visuals, a strategic social media presence, effective CTAs, and utilizing analytics, your business can unlock the potential for exponential growth and success.

Remember to consistently evaluate and adapt your strategy as trends and customer preferences evolve. With dedication and perseverance, your brand can transform those views into engaged followers, loyal customers, and ultimately, increased revenue.

The Video Marketers Cookbook: Video Marketing Explained: 4 Ingredients that Turn Views into Brand Awareness, Leads and Sales

by Meg Le Vu (Kindle Edition)

4.6 out of 5

Language	:	English
File size	:	11940 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	172 pages
Lending	:	Enabled
Paperback	:	44 pages
Reading age	:	8 - 10 years
Grade level	:	3 - 4
Item Weight	:	7.93 pounds
Dimensions	:	5.63 x 0.69 x 8.75 inches
Hardcover	:	206 pages

FREE

Get a FREE course on creating a free podcast: http://bit.ly/1r7cdop

Inspired by my favorite cookbooks, The Video Marketers Cookbook is a compilation of tutorials, systems and tactics to help the small business owner take my “recipes” to create awesome videos. Cooking and creating video is actually quite similar. Once you have a good base of tools and knowledge you can create your own recipes for your own needs.

This unconventional cookbook will be about 186 pages of full color printed pages with pictures and screenshots to illustrate the “recipes” of video marketing. The formats will include hardcover, paperback, digital, and audio book.

Video creation is a big world and this is the guide I wish I had when I started four years ago. It teaches you the basics of why video is one of your best marketing tools at your disposal. Many of the commonly asked questions I get about video are answered in this book and the questions that people should be asking are also answered as well.

For the business person who wants to elevate their brand exposure, create a real connection with their audience and build evergreen marketing material that can drive sales, this book is for you.

I’ll be answering these questions:
What type of camera do I use?
How do I create high quality videos without breaking the bank on equipment?
How do I build a connection with my audience?
How do I find my audience?
Where do I focus my energy on when publishing to certain platforms?
How do I use Adobe Premiere without overloading my brain?
How do I set up a video set in my house?
How do I know what to shoot and what not to shoot?
How do I create awesome sizzle reels like your book trailer?
and more!

Concept:

This book was created to help the entrepreneur who yearned to create videos that would bring awareness to their brand. So many creators are hidden because they don’t yet have the skills or opportunity to market themselves in 2016 and beyond.

With video being the leading asset for marketing your business, I get a number of questions on a weekly basis asking about how to do this or that with video.

I wanted those that asked me the same or similar questions about video to have a reference guide that was not only instructional, but fun to learn from. Learning video doesn’t have to be intimidating. My goal is to inspire others to use video, not only as a lead generator, but a self liberator.

In creating video, I found myself more free and confident and I hope others will too.

Features:

The book focuses on 4 major “ingredients” to create awesome videos that work FOR you.

Entertainment
Engagement
Elimination
Repurposing

In my findings, this is what makes video effective and drives the results you want.

There are recipes on my most requested video setups as well as guides to the most commonly used gear and equipment of established video creators.

Some recipes in the book include:

The Video Podcaster Recipe
The Awesome Skype/ Google Hangout Interview Recipe
The Sizzle reel recipe