Fifty Ideas For Your Company To Stand Out

Are you struggling to make your company stand out in a sea of competitors? In today's competitive business landscape, it's essential to find unique and innovative ways to differentiate yourself from the crowd. To help you in this quest, we have compiled fifty creative ideas to make your company shine. Whether you are a startup looking for growth or an established business aiming to stay relevant, these ideas will give you the edge you need.

1. Build a Strong Brand Identity

Invest in creating a distinctive brand identity that captures your company's essence. Developing a strong brand logo, tagline, and visual elements will help you establish a lasting impression on your target audience.

2. Provide Exceptional Customer Service

Go above and beyond to exceed customer expectations. Train your staff to provide exceptional service, respond promptly to customer inquiries, and personalize the experience whenever possible.

The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

by Jim James (Kindle Edition)

5 out of 5

Language	:	English
File size	:	12035 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	244 pages
Paperback	:	142 pages
Item Weight	:	9.6 ounces
Dimensions	:	6 x 0.32 x 9 inches

FREE

50. Embrace Sustainability

Show your commitment to the environment and society by adopting sustainable practices. Use eco-friendly materials, reduce waste, and support causes aligned with your company's values.

Standing out in a competitive market requires constant innovation and creativity. Implementing these fifty ideas will help your company differentiate itself, attract new customers, and build a loyal following. Remember, it's crucial to continuously adapt and refine your strategies to stay ahead of the curve. Embrace uniqueness and let your company shine!

The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

by Jim James (Kindle Edition)

5 out of 5

Language	:	English
File size	:	12035 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	244 pages
Paperback	:	142 pages
Item Weight	:	9.6 ounces
Dimensions	:	6 x 0.32 x 9 inches

FREE

Publicity is the fuel of sales, and yet one of the greatest challenges for entrepreneurs is to get noticed. This book provides ideas from 50 entrepreneurs, experts and technologists on winning publicity for free. Interviews held by public relations expert and international entrepreneur Jim James on the top 10 rated "UnNoticed Entrepreneur" podcast, have been written into a series of 50 articles for the founder of any business or non-profit with an emphasis on practical solutions which can be implemented immediately.

The author shares the SPEAK|pr methodology which stands for Storification, Personalisation, Engagement, Amplification and Knowledge. This simple 5 stage approach creates a frame work for the business owner to build a simple and structured approach to their public relations.  Key concepts in the book include the democratisation of communication due to technology, engagement as a function of content creation and not of scale of budget, and ultimately the positive message that publicity is attainable by the application of a simple process of content creation, channel management and consistency of sharing.

The book is structured into 5 parts, each one reflecting the SPEAK|pr approach, with thought leadership, technology applications and case studies in each part. Included in the articles are the thoughts of leading podcaster and author John Lee Dumas, branding coach Gerry Foster, and story meister and  Park Howell. In addition is the inclusion of technology entrepreneurs covering applications for personalisation at scale, AI content creation and sentiment analysis. Entrepreneurs share how they are building tribes around their content, creating stories for clients in construction, and gaining over 1.5 million views of edumercials made for a fraction of the cost of a conventional studio. 

Also addressed is the phenomena that getting noticed is more than just a business issue, it's personal. Thymōs is the Greek term for the need for recognition, and in Platonic philosophy is that area of the soul where feelings of pride, indignation, shame etc are located. In his book "The End of History and the Last Man," Francis Fukuyama coined the terms: "Megalothymia" which refers to the need to be recognised as superior to others, and "Isothymia" is the need to be recognised as merely equal to others.

Today we know that feelings of pride and self-esteem impact levels of the neurotransmitter serotonin in the brain, releasing the "happy chemical" at a biological and sociological level we need to get noticed as people. As entrepreneurs we are the business, we put our heart, souls and bodies into these ventures with all kinds of dreams, and anonymity does nothing to validate our aspirations, nor deliver sales. Anyone who has undertaken investor relations will know that the 3rd party validation of media or analyst coverage can affect valuations, recruitment is easier when candidates have heard of your company, supplier credit terms are better and of course sales pipelines fill up much more quickly. 

Contributors: Aaron Perlut, Alex Greenwood, Ant Bohun, Ant Cousins, Anthony Hayes, Audrey Wiggins, Bant Breen, Brandon Watts, Catherine Griffin, Chris Martin, Chris Robinson, Cory Warfield, Dan Morrison, Drew Stone, Dr. John Ricketts, Dr. Shelley James, Dr. Stylianos Kampakis, Frans Riemersma, Gerry Foster, Guillaume Portalier, Helga Zabalkanskaya, Howard Kaufman, Jimmy Cannon, Joanna Drabent, Justin Goldstein, Laura L. Bernhard, Martin Barnes, Mia Masson, Michelle Griffin, Morry Morgan, Nigel Sarbutts, Nitin Pandey, Eric Mitchell, Omri Hurwitz, Park Howell, Paul Hourihane, Peter Dorrington, Sabrina Scholkowski, Sander Nagtegaal, Scott Brinker, Sebastian Rusk, Sophie Clark, Tim Williamson, Toni Kaufman, Ugi Djuric, Zachary Nadler