The Sport Business Handbook - Unlocking Success in the Sports Industry

The sports industry has seen exponential growth over the years, with billions of dollars being generated each year. As such, it has become an incredibly competitive field where staying ahead of the game is paramount to success. Whether you're an aspiring sports executive, a sports marketer, or a professional athlete looking to understand the business side of the industry, The Sport Business Handbook is your guide to unlocking the secrets of this thriving field.

What is The Sport Business Handbook?

The Sport Business Handbook is a comprehensive guide packed with valuable insights, strategies, and real-life case studies that provide a deep understanding of the sports industry. Written by industry experts, this handbook covers a wide range of topics, including sports marketing, event management, sponsorship, digital media, sports analytics, and much more.

The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry

by Rick Burton (Kindle Edition)

5 out of 5

Language	:	English
File size	:	49682 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	408 pages
Lending	:	Enabled

FREE

Why Should You Read It?

Whether you're a sports enthusiast or someone looking to establish a successful career in the sports industry, The Sport Business Handbook has something to offer everyone. Here's why you should get your hands on this invaluable resource:

1. In-Depth Industry Knowledge

The Sport Business Handbook provides a comprehensive overview of the sports industry, helping you understand the dynamics, trends, and challenges that shape the field. With detailed insights from industry veterans, you’ll gain a deeper understanding of the business side of sports.

2. Actionable Strategies

From marketing techniques to sponsorship strategies, this handbook is loaded with actionable advice and proven methods to help you succeed in the sports industry. By implementing the strategies outlined in the book, you'll have a competitive edge over others.

3. Real-Life Case Studies

Learn from the successes and failures of well-known sports businesses and personalities through real-life case studies. This hands-on approach provides practical examples and showcases how different strategies have been applied in various scenarios, giving you a well-rounded perspective.

4. Expert Insights

The Sport Business Handbook brings together insights from renowned industry experts who have experienced tremendous success in their respective domains. By tapping into their knowledge, you'll be better equipped to navigate the complex world of sports business.

Unlocking Success in the Sports Industry

The Sport Business Handbook is a must-have resource for anyone seeking to excel in the sports industry. With its extensive coverage, practical advice, and industry insights, this handbook is your key to unlocking success in the fiercely competitive world of sports business. So, grab a copy of The Sport Business Handbook now and take your sports career to new heights!

The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry

by Rick Burton (Kindle Edition)

5 out of 5

Language	:	English
File size	:	49682 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	408 pages
Lending	:	Enabled

FREE

If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business.

Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author.

The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant:

• Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.
• Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area.
• Embrace technology and use the power of modern media to guide your organization toward its goals.
• Master leadership skills by establishing a framework for thinking and behaving as a leader at all times.

Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices.

Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students.

Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.