Preston Buses: A Timeline of Change Before and After Deregulation

The history of Preston buses is one filled with significant changes and transformations, most notably the impact that deregulation had on the industry. In this article, we will delve deep into the journey of Preston buses, exploring their development, challenges, and the ultimate effects of deregulation. Strap in, sit back, and get ready to experience a compelling story.

Before Deregulation: The Rise of Preston Buses

Preston's bus services first emerged in the early 20th century, driven by the need to connect communities and offer convenient transportation options to the public. Initially, the bus routes were operated by a single company, providing a limited but essential service that soon became a lifeline for many locals.

Preston Buses Before and After Deregulation

by Rolo Graziano (Kindle Edition)

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As the demand for bus services in Preston increased, multiple operators emerged, leading to healthy competition. This resulted in improved service quality, expanded routes, and increased frequency. The different bus companies strived to outdo each other, aiming to attract as many passengers as possible.

During this golden age of Preston buses, the streets were alive with colorful vehicles, each representing a different company. The city's residents experienced a sense of pride when they hopped onboard their preferred bus, symbolizing loyalty and a sense of community.

The Challenges Faced by Preston Buses

Despite the positive growth, the Preston bus industry weathered its share of challenges. Increasing traffic congestion and the rise of private car ownership threatened the viability of bus services. The operators had to find ways to remain relevant and profitable amidst a changing landscape.

One significant challenge faced by Preston buses was the need for constant reinvestment in both their fleets and infrastructure. The demands of a growing population meant that buses had to upgrade to meet higher safety standards, comfort levels, and environmental regulations. These improvements required substantial financial investments, often forcing operators to increase fares.

An additional challenge for Preston bus operators was the constant battle to maintain profitability. Rising costs and declining passenger numbers could put operators in a precarious financial position. To tackle this, some companies sought innovative ways to attract customers, such as introducing loyalty programs or offering special discounts.

Deregulation and Its Impact on Preston Buses

The 1980s saw a drastic shift in the landscape of the UK bus industry when Margaret Thatcher's government deregulated it. This decision brought both opportunities and challenges for Preston buses.

Under deregulation, bus operators were no longer tied down by restrictions on routes, fares, or timetables. This led to increased competition as new players entered the market, aiming to grab a slice of the now-open bus industry. Preston saw the arrival of numerous independent bus companies, each striving to offer the most appealing services.

The immediate aftermath of deregulation was a period of chaos and uncertainty. With multiple companies running overlapping routes and competing for passengers, infrastructure and coordination suffered. Passengers experienced confusion, inconsistent schedules, and difficulty navigating the new network.

However, as the dust settled, Preston buses started to adapt and thrive in the new competitive landscape. The increased competition forced operators to up their game, offering improved services, newer buses, and competitive fares. Passengers gained access to a wider range of choices, and bus travel became more convenient, flexible, and affordable for many.

The Modern Era: Preston Buses Today

Today, Preston buses continue to evolve, adapting to the demands of a modern world. Greater emphasis is placed on sustainability, with companies investing in greener technologies and exploring alternative fuels. Many buses now boast Wi-Fi connectivity, comfortable seating, and modern amenities, creating a more enjoyable commuting experience for passengers.

Preston's bus network has become more interconnected, effectively facilitating travel within and beyond the city. The advent of smart ticketing systems and real-time passenger information ensures that passengers have access to reliable and up-to-date travel information, making their journeys smoother and more efficient.

Furthermore, partnerships between bus companies and local authorities have allowed for integrated transportation solutions, encouraging residents to opt for buses as a preferred mode of travel. This collaboration has helped reduce traffic congestion, improve air quality, and contribute to a more sustainable future for Preston.

The story of Preston buses before and after deregulation is one of transformation, adaptation, and resilience. From the rise of multiple operators to the challenges faced, Preston's bus industry has undoubtedly been shaped by its history.

Despite the initial chaos brought about by deregulation, this pivotal decision ultimately led to a more competitive and customer-focused bus network. Today, Preston buses continue to connect communities, offer sustainable transportation options, and contribute to the overall growth and development of the city.

Preston Buses Before and After Deregulation

by Rolo Graziano (Kindle Edition)

5 out of 5

Language	:	English
File size	:	7600 KB
Text-to-Speech	:	Enabled
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Screen Reader	:	Supported
Print length	:	184 pages

FREE

Preston Corporation Tramways was formed in 1904, later becoming Preston Corporation Transport Department. Electric trams, the majority of which were built in Preston, were operated until1935. The first buses entered service in January 1922. The department bought nothing but Leyland chassis until 1976, when three Bristol LHS midi-buses entered the fleet. The first ‘OPO’-equipped buses were introduced in December 1968 and consisted of fifteen Leyland Panthers. Preston was a staunch advocate of the Leyland Titan and operated an assortment of PD1, PD2 and PD3 models over the years. Between 1959 and 1967 eight rear-entrance PD2s were famously rebuilt as front-entrance PD3s. A large fleet of Atlanteans was assembled between 1974 and 1983 and these formed the backbone of the fleet for many years.

Following bus deregulation in 1986 the company fought a bitter battle with United Transport (Zippy) as both operators went toe-to-toe with large fleets of minibuses. Preston won the day as United Transport was absorbed by Ribble in March 1988 and what had been a chaotic couple of years eventually settled down. In April 1993 the company was sold to a management and employee consortium.

Here, rare and previously unpublished images document the years surrounding deregulation in Preston.