Follow Up And Following Through In Car Sales - The Key to Success

Are you a car salesperson struggling to make consistent sales and wondering what could be the missing piece in your strategy? One essential element that can make a significant impact on your success is mastering the art of follow-up and following through.

The Importance of Follow-Up

When it comes to selling cars, follow-up plays a pivotal role in nurturing prospects and converting them into loyal customers. Without consistent follow-up, potential buyers may lose interest or end up purchasing from your competitors.

But what exactly does follow-up entail? It goes beyond simply reaching out to prospects once or twice. Instead, it involves building a lasting relationship and staying in touch throughout their entire car buying journey.

Follow Up and Following Through in Car Sales - Salesperson and Sales Management Advice Book: Technique Guide on How to Overcome Objections and Close Deals Over the Phone (Outbound Sales Call)

by Grant Gibbs (Kindle Edition)

4.7 out of 5

Language	:	English
File size	:	978 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	7 pages
Lending	:	Enabled

FREE

Follow-up can occur through various channels, such as phone calls, emails, social media, or even face-to-face meetings. The key is to understand your prospects' preferences and adapt your approach accordingly.

By staying engaged with your prospects, you demonstrate your commitment to providing excellent customer service. This builds trust and helps establish your credibility as a car salesperson.

Effective Strategies for Follow-Up

Now that we understand the importance of follow-up, let's explore some effective strategies to improve your follow-up game:

1. Promptness:

Always respond promptly to inquiries and requests. Potential buyers appreciate quick and efficient communication, and a delayed response can be a turn-off.

2. Personalization:

Avoid generic follow-up messages and make an effort to personalize your interactions. Reference specific details from previous conversations to show your prospects that you care about their specific needs and preferences.

3. Persistence:

Don't give up easily. It often takes multiple follow-ups to get a response or close a sale. Be persistent, but respectful, in your pursuit of turning prospects into customers.

4. Value-added Content:

Keep your prospects engaged by providing valuable content that is relevant to their car buying journey. Share informative blog posts, videos, or industry insights that can help them make an informed decision.

The Power of Following Through

While follow-up is essential, it is equally important to deliver on your promises and follow through with your commitments. Customers appreciate salespeople who go above and beyond, not only during the initial stages but throughout the entire sales process.

Following through shows that you value your customers' time and are dedicated to ensuring their satisfaction. It includes keeping them updated on the progress of their purchase, addressing any concerns promptly, and delivering a seamless and enjoyable buying experience.

By consistently following through, you build a reputation for reliability, which can lead to repeat business and positive word-of-mouth recommendations. Remember, satisfied customers can become your brand ambassadors and refer their friends and family to you.

Implementing Effective Follow-Up and Following Through

Now that you understand the importance of follow-up and following through, it's time to put these strategies into action:

1. Utilize CRM Software:

Invest in a customer relationship management (CRM) system that can help you keep track of leads, schedule follow-ups, and manage customer interactions efficiently.

2. Create a Follow-Up Schedule:

Establish a follow-up schedule that ensures you reach out to prospects at regular intervals. Consistency is key to staying top-of-mind and building trust.

3. Be Proactive:

Don't wait for prospects to come to you; take the initiative and reach out to them. Show your genuine interest in helping them find the perfect car.

4. Continuously Improve:

Regularly evaluate and refine your follow-up and following through strategies. Stay up-to-date with industry trends and best practices to keep improving your sales skills.

Follow-up and following through are crucial elements in the world of car sales. By mastering these skills, you can build strong relationships with prospects, enhance customer satisfaction, and ultimately drive more sales.

Remember, success in car sales depends on the ability to communicate effectively, understand customers' needs, and provide exceptional service throughout the entire buying process. So, start implementing these strategies today and watch your car sales soar!

Follow Up and Following Through in Car Sales - Salesperson and Sales Management Advice Book: Technique Guide on How to Overcome Objections and Close Deals Over the Phone (Outbound Sales Call)

by Grant Gibbs (Kindle Edition)

4.7 out of 5

Language	:	English
File size	:	978 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	7 pages
Lending	:	Enabled

FREE

GET YOUR COPY NOW AND START CLOSING MORE DEALS EVERY MONTH

Many salespeople make the mistake, typically out of laziness, of not following up with all their customers. As a matter of fact, they even go as far as not bothering to collect the customer’s information because they don’t intent on following up. The sad fact is with proper follow up, 30% of the customers will come back into the store for a second visit. Of those that do come back into the store, 60% will buy a car. What this means is that for every 20 customers, without proper follow up, you will lose 2 car deals. Which means, if you acquire 3 additional customers everyday on average, you will be able to sell an additional 10 cars a month with effective follow up. I believe it is not laziness that the salesperson does not follow up, but rather it is the lack of knowledge and having the wrong attitude to make an effective follow up call.

This guide here is designed specifically to help you with following up with your customers effectively. Once you have learned how to make effective follow up calls, it will also change your attitude on your showroom customers. If you know how to follow up and bring a customer back into your store, you then naturally show less desperation and will exude more confidence in your sales process during their initial visit. On top of that, you also display a tremendous professionalism and great attitude to the customer that you are genuinely interested in servicing them and earning their business.

ABOUT THE AUTHOR
Grant Gibbs started his automotive career in the late 1990’s when the economic recession hit the United States. Grant originally worked as an accountant and bookkeeper for 12 years at his local business. Despite enjoy full union benefits, he was also laid off and became one of the many who has lost their job during the recession. Grant always had a passion for cars; after a long period of unemployment, Grant answered an ad in the classified newspaper titled “CAR SALESMAN NEEDED; NO EXPERIENCE NECESSARY; FREE CAR”.
 
Just like many first time car salesman, Grant had next to no training and perform miserable in his first month. He was constantly being picked on and harassed by his sales manager for “not performing” and constantly receiving threats that he should be fired. Knowing that he needs the income, and he recognizes the financial opportunity in car sales, he stuck to his job. Of course, he realized he needed more knowledge and more training. Over then next 2 months, he invested heavily in sales training material, stayed up-to-date on all manufacturer news, and spent all of his free time learning about the art of selling and gaining the skill to become a great and confident closer. He saw his sales drastically increase – from selling 3-5 cars every month to now being consistently one of the top producers in his company at 25-30 cars. Today, he solemnly swears that being laid off from his accounting job is perhaps the second greatest thing to have happened to him in his life – of course, the first greatest thing is his wife and children.